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Economics & Management




Marketing

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Marketing includes the following subjects:
  • Advertising and publicity
  • Consumer behaviour
  • Customer Relationship marketing
  • Direct marketing
  • Entertainment marketing
  • Internet marketing, e-commerce, internet business
  • Market research
  • Marketing
  • Marketing communication
  • Marketing planning
  • Marketing strategy
  • Promotion
  • Public communication
  • Public relations
  • Retail marketing
  • Sales
  • Services marketing
  • Sport marketing
  • Target group marketing: marketing to seniors, children, and ethnic groups


    • Explanation
    You can search for literature on the subjects mentioned above, using the catalogue. You can search for title, author, word from title, keyword and ISBN.

    For the other information sources, see the menu.

    Information specialist
    Contact person for this subject is Ilka van der Kruk: ilka.vanderkruk@hu.nl.

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